If you have the e-commerce site, and it’s outputting in in a database code, change it to a folder
Here it is example of what I’m talking about this is the way you don’t want it to be outputting from the database.
1.) http://www.preferredprint.com/content.php?p_catId=2
This is the way that you do want an outputting from the database.
2.) http://www.wholesalebusinessprinting.com/commercial_business-cards-printing_2.htm
you should be able to see a significant difference between the two.
The reason I like to do it this way is because actual product name is visible to search engines. This will in the search engine crawls actual site is I actually picked up business card printing whatever you have with inside these folders.
You would be surprised the difference it makes the actual products will get indexed into Google, Yahoo and MSN. You’ll also find that your ranking will go way up for these particular pages.
This site maps will also pick this up this way as well