Search Engine Optimization Placement News

The truth is, if your website, preferably a custom-designed website and not some  website template, and that website has been optimized that is search engine optimized to maximize your exposure on Internet.  It is generally a very wonderful gift. It’s been said many times in the past that the best things in life are free.  Such goes for search engine optimization. I’ll be the first to admit that it’s not the end-all be-all and chances are you still do no one to your fair share of paper click advertising.  But what it does do, is it brings down your costs per acquisition. What I mean by this is let’s say you’re spending three dollars per click on paper click advertising with either Google Yahoo or MSN. And then you’re able to do some search engine optimization which it then also gives gives you an additional 250 to 500 hits a day more on your website. Then, what ends up happening is you end up actually reducing the cost per click on all your advertising. There are some websites that I have that all they have is search engine optimization done to them and as a result of that we still get a tremendous amount inbound calls as well our fair share of online purchases.

Another thing that you want to think about doing is probably running some banners on some websites that have a tremendous amount inbound traffic.

This are also some very good free online business directories. I will list a few of them did.  But I know that don’t charge anything whatsoever for you to list yourselves on their business directories.

1.) http://www.freeprintingdirectoryonline.com/   

 2. ) http://www.freebusinessdirectoryonline.com/

One of things, I asked people at time of your about to hire a search engine optimization company make sure that they’re coming up traverse different key words with inside the search engines. I have people call me on a regular basis, not understanding that we are at you have a staff that the search engine optimization internally and then sits there and pitches us on search engine optimization.  At that point I usually have some fun. I asked him to come up with some different keywords that would show me where their businesses coming up presently with inside the search engines. Generally when our company does search engine optimization for people we only optimize for global although pool is one the most important search engines would also optimize for Yahoo and MSN and some of the smaller search engines well.

I  ask people on a regular basis, where does their website show up in the global search engines??

If you are a custom website does not show up within the first 10 results of Google, Yahoo and MSN. You’re missing out on a vast amount of money being spent on the Internet in any given day.  I can’t stress it enough find a company that knows how to do search engine optimization and utilize them.  There is a company that I’ve been sending people into most recently to have search engine optimization done in the name of that company is www.iconsearchengineoptimization.com I have been referring people to them for some time now and all I do is see if business is rave about the quality of search engine optimization and they done to their website.  It’s one of those things that are so many people out there that are not doing what’s necessary to level search engine optimization and cutting corners and ultimately in the long term they en up doing long-term damage to a lot of websites. icon search engine optimization.com will take care of everything from A to Z. They create your site maps, they will take care of your Google ad words account, they have their own affiliation marketing program, otherwise known as affiliate marketing program.

I know that they are working hand in hand with Google directly with a couple of their upper and senior members and they’ve also been doing things like Google optimization for different clients.

So when I tell you that good or very good I would never recommend somebody like or do anything less than perfection on someone’s custom website. Whatever you do make sure your research, whatever company and working with. As I said before, I like icon search engine optimization.com. The contact over there, as Seth Rand.

I can’t tell you how many different people I run into on a regular basis.  Tell me they’ve thought about doing search engine optimization to their website, and so have not done anything about it.

To me this whole thing is a no-brainer. I would never sit here and tell you that search engine optimization is the single and only thing to you to do to promote your website to such a way that you could create the cells that you’re intending to do on a day-to-day week to week month-to-month basis. But here’s what I will tell you. I don’t care if you’re using Google ad-words, some type of paper click advertising with inside Yahoo or MSN.  Search engine optimization is the only form of Internet marketing medium that is so cost-effective that if you don’t do it is just plain crazy.

The reason I’m so adamant about search engine optimization is because it offsets all of your other expenses for Internet marketing. Sometimes I’m a client to spending some one areas of upwards to $50,000 a month and pay per click advertising. Not would never tell anybody that they should pull their complete paper click campaign, and only do search engine optimization. I personally don’t believe that my belief is that you can offset your pay per click advertising by thousands of dollars a month.  If you can work with, they quality search engine optimization company. Most companies that I know that do search engine optimization will also manage your pay per click campaign as well. This is important to me because I think that if you can have somebody cut every and all out of your pay per click campaign.  It’ll give you more marketing dollars to push into different directions.  Most of these highly decorated search engine optimization firms can not only optimize your website at the level of organic traffic, but they can also do search engine optimization to the various different search engines.

They will also create an internal site map that will have the spiders crawl your website in a much deeper capacity than they ever have before. This way of your website with interior pages, exceeding thousands and thousands of pages they can actually create this site map floor of the search engine’s will penetrat your site in a much deeper capacity.

The other thing that I suggest people to invest in is a good affiliate marketing program.  There are very is different affiliate marketing programs. One of these programs is known as www.commissionjunction.com we have use commission Junction for various different clients of Mars in the past. The good thing about commission Junction is there actually affiliate what major corporations around the country such as Wal-Mart, Home Depot, target, Disney, and many more.  Fortune 100 companies.

The best thing I knew tell you is stop talking about doing search engine optimization.  Stop talking about doing Internet marketing.  Stop talking about doing paper click advertising.  And start finding companies that can help you create an effective marketing campaign.  So you and your website can start doing the business that the rest of these companies are doing throughout the home to your. It doesn’t take a rocket scientist to figure out if somebody spending 50 oh hundred thousand dollars a month on pay per click advertising.  And they’re doing this month after month, they must you making some money. So why not, claim your pieces of the pie and cash in on this Internet boom. The truth is the Internet and the amount of revenue streaming into it isn’t going anywhere. The projections for online sales for this holiday season is guaranteed to be through the roof.

There is definitely two opposing sides to this particular question.

1.) I would say that the first part of the Yang and Yang. Is what I’ll refer to as the force. Sort of like Star Wars. Many people don’t see Star Wars as a spiritual type of movie, but to me it is.  We think about the Jedi is there basically everything that would be in harmony in the world. They are the good, they are the worthy, they are the righteous, they are the happy, they are the light.

Well, here’s the thing about search engine of the visitation. There is what they call white hat.  These are people that the lack of a better word are part of the force. These are people and operate with inside the fields of search engine optimization.  But then not doing it with a malicious or hurtful intent. They are instead playing by the rules. This is saying that’s been used for many years now, what comes around goes around. What I found is long as you play by the rules and you try to help your clients to the best your ability than search engine optimization can be a very profitable feel to be in.

2.) This is my take however on the black side of the Yang. Or, what we can refer to as the dark side. What most people in the SCO field refer to it as is black hat techniques. Solid give you a quick rundown of my experiences been with people that are doing things to trick the search engines. Awhile back I had seen their website that had a flash intro on a what what I saw to be virtually no text whatsoever. Now, first I couldn’t figure this out why they were coming up with so many different terms.  In so many different cities and states with which seemed to me to be a blank flash intro. As I researched the page a little more what I found was.  There was probably a over 4000 terms going down on tire front of the page. But what they did was they put all the text in white against a white background. This obviously would have a look like there was absolutely no text on on tire page unless you want with your highlighter down all on tire page then you would see all of the text show up.  So to make a long story short, within four months this website was completely wiped out of the search engines. It’s real simple play nice, or suffer the consequences of your actions.

This so many different things that you can do the legitimate ways to promote your website online. There are things to do like creating an affiliate marketing programs. You can create an account with Google ad words. You can do pay per click campaigns Yahoo optimization and MSN optimization.

In my opinion, keep it simple to the right things and good things will come back to you. Ultimately, no matter who we are what we do.  I find that you definitely reap what you sow.

Take your people and they’ll take care you. There’s a saying that’s says that all the darkness in the world cannot extinguish the light of one match. Do good in be good, that’s it for now…

Is that they need to realize about search engine optimization.  A lot of what you’re going to do.  In regards to theories and marketing campaigns is to some extent, can I be determined by trial and error. Because this is such a new industry there’s only so much that you can learn from reading various different books and tuning into various different blogs. One of the blogs that I will be referring to is known as www.seochat.com this particular website is a tremendous resource with probably tens of thousands of difference oracles.  All referring to search engine optimization, and I believe various different paper quick campaigns such as Google ad words, Yahoo optimization, and MSN optimization. What I mean about the optimization of the different search engines I believe that they will give you some different ideas.  As far as things that you can do that will help you to create the effect of Ed copies to make sure that you get to the top of the search engines we need you pay per click campaigns.

Another great resource for you is the book, search engine optimization for dummies. This book is very valuable book is a multi-you some pitfalls to watch out for and some tricks of the trade.  Like everything in life there  is only one way to find out next to dive into it.

Look at it this way, the more you research and read about search engine optimization, the more you going to know the things to do and the things not to. Tricks that are white hat search engine optimization and things that are black hat or otherwise known as no-no’s

One of the things that you want to use at the level digging out appropriate keywords for your search engine optimization efforts is what’s known as a keyword selector tool. There are various different ones that I will talk about today. In actuality it is really only two that I want to speak about.

1.)  One of them will tell speak about first is a free service brought to you by overture. I will place the link below and go over to low but with you.

http://inventory.overture.com/d/searchinventory/suggestion/

this is a very good and simple tool that allow you to figure out what people are actually searching for in the various different product you’re looking to sell. You’d be surprised how many times you think something is a great idea, but then after doing a search on you find out that it’s not being searched nearly as much as you think it is. The thing I like about the overture tool the most is that it’s free. This saying the best things in life are free. That’s what I like to overture tools much as I do. We should probably do is to click on the link above and just go there and seen a couple key words and you make your own decision on how much you like it or not.

2.) The other to allow speak a little bit about tonight is called www.wordtracker.com 

what’s cool about this particular program is from what I understand it uses various different search engines to compile its information on basic search results. Everything that I I’ve learned up until now suggests that Google is the number one search portals on the world. This is obvious, but the next question is by how much of it in the number one position. From what I understand out of 10 searches that are being done online.  Roughly 7 of those people are searching through Google search. I say Google search now because Google’s offers so many different products-I just would single out the one were speaking about.

As a rule of thumb one I’m using the overture tool.  I basically take the numbers and triple in to get an idea of how many people actually searching for this particular keyword on Google.

The other thing that I like about Word tracker tool is it allows you to dig down within side of various different searches. This way you can figure out you’re a one in two and three word keywords.  And find out what my the most important or relevant to your Edwards campaign or search engine optimization campaign. I am a different philosophy and most people into search engine optimization. In my opinion, many people fight over the main search terms.  In any given industry. What I usually do is come and make a left on what everybody else is making a right turn.

Is what I mean by that. If everybody’s looking to do one word and two word phrases and I go after the three and four word phrases. I also go after these words on a state-by-state and city by city bases. My thinking is that most people when they do search the looking for people locally.

I’ll give you a for instance of what I’m talking about - let’s say for argument’s sake that you wanted to optimize a printing and graphics company. Rather than doing search engine optimization on a global keywords such as full color printing. Why not do something like florida  color printing, texas color printing. When you think about it from the standpoint you have 50 states, and then you have thousands of cities within those states. Those numbers will obviously be a lot harder when you add them all together versus full color printing. And it doesn’t take a rocket scientist to figure out not only will more overall searches in these particular areas as it will also be a heck of a lot less competitive.

Do yourself a favor and stay away from all black hat techniques!!!

This sentence above should probably be in all capitals. I cannot stress enough if you do things that search engines don’t like and you’re trying to trick people and get to the fastest and easy solution.  The quickfix so to speak.

Forget it!

Here’s some things that you definitely don’t want to do :

let’s say that you’re a full color printing company and graphics design. What some people do is they’ll take the key words in up with them again and again within their internal text of the page also use these words again and again with inside the key words in the meta tag descriptions.

It would look something like this - full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics.

This is a very big no-no - to search engines see this as a type of spam, and they know that you’re trying to manipulate their algorithms in hopes to get to the top of the search engine for various different keywords such as full color printing and graphics.

The reason they think this is a fact of this is simple reason, Is because of the keyword density. Obviously when you’re writing text for website is important to make sure that the density.  The key words are not completely deluded, but when you blatantly trying Rector search engines and and the blowing up in your face. I have seen things like websites are completely black lists and can’t be found anywhere with inside Google. What I mean by this is if you take the URL Word for Word www.customwebsitedesignnews.com and put it into the search bar global.  The search engine will report no website found. Yet when you type the URL into the address bought the website actually shows up. This means that your site is been dumped from Google’s search results.

Here it is example of what I’m talking about this is the way you don’t want it to be outputting from the database.

1.)  http://www.preferredprint.com/content.php?p_catId=2

This is the way that you do want an outputting from the database.

2.) http://www.wholesalebusinessprinting.com/commercial_business-cards-printing_2.htm

you should be able to see a significant difference between the two. 

The reason I like to do it this way is because actual product name is visible to search engines. This will in the search engine crawls actual site is I actually picked up business card printing whatever you have with inside these folders.

You would be surprised the difference it makes the actual products will get indexed into Google, Yahoo and MSN.  You’ll also find that your ranking will go way up for these particular pages.

This site maps will also pick this up this way as well

I mention this a lot of postings prior to this one that it’s very important for you to create inroads with companies that all right lead it in your industry versus just a shotgun blast approach to massive linking.

Find a group of websites that are similar to yours but do not have direct competition with you, and then create some reciprocal linking back and forth. In a perfect world you endure a simple linking you do what they refer to as three way linking.

Three-way linking works like this. You control multiple website yourself, then you offer people that are and similar businesses to yours and walked from links on various different sites for it they will link to your particular site.  This way the dismal linking going back and forth direct one site to another site.

I haven’t really found any effective only share programs of done this well. I am however open from anybody posting comments if they have found a good three-way linking software on the market today.

I know that some friends of mine are creating this monster free business directory. This is something you want to think of as well as may be grabbing a couple of the free directories output outbound links to your website. I know some people are out there paying for links to this site, which becomes a very expensive proposition. It’s much better to do a little work and research and find out some people that will trade you trade you back and forth for some links.

So you have and for the record the name of this website that you’ll be able to get free linking on and I know that they’re also allowing people to put their your URL’s.  Besides their business information, like telephone number and address.

The name of the site is called www.freebusinessdirectoryonline.com

if I’m not mistaken, when I was speaking to them, I think they said that this is going to end up being like 15000 or 20,000 page site.

Thank you very much for reading these articles, and I will have some more information and next to days.  Feel free to put a RSS Feed on your site if you like. If you have any questions or comments feel free to post my will be reading.  And thank you and have a good one.

Oh yeah one other thing I will be adding some good places for you to get your site maps for your websites. It’s a free service or two and then I’ll leave the URL on the Blog.