Archive for the ‘Internet Marketing’ Category

Wayne Gretzky is known for his coined phrase that you miss 100% of the shots you never take!!

Thursday, October 18th, 2007

Is that they need to realize about search engine optimization.  A lot of what you’re going to do.  In regards to theories and marketing campaigns is to some extent, can I be determined by trial and error. Because this is such a new industry there’s only so much that you can learn from reading various different books and tuning into various different blogs. One of the blogs that I will be referring to is known as www.seochat.com this particular website is a tremendous resource with probably tens of thousands of difference oracles.  All referring to search engine optimization, and I believe various different paper quick campaigns such as Google ad words, Yahoo optimization, and MSN optimization. What I mean about the optimization of the different search engines I believe that they will give you some different ideas.  As far as things that you can do that will help you to create the effect of Ed copies to make sure that you get to the top of the search engines we need you pay per click campaigns.

Another great resource for you is the book, search engine optimization for dummies. This book is very valuable book is a multi-you some pitfalls to watch out for and some tricks of the trade.  Like everything in life there  is only one way to find out next to dive into it.

Look at it this way, the more you research and read about search engine optimization, the more you going to know the things to do and the things not to. Tricks that are white hat search engine optimization and things that are black hat or otherwise known as no-no’s

Here are some great search engine optimization tools.

Wednesday, October 17th, 2007

One of the things that you want to use at the level digging out appropriate keywords for your search engine optimization efforts is what’s known as a keyword selector tool. There are various different ones that I will talk about today. In actuality it is really only two that I want to speak about.

1.)  One of them will tell speak about first is a free service brought to you by overture. I will place the link below and go over to low but with you.

http://inventory.overture.com/d/searchinventory/suggestion/

this is a very good and simple tool that allow you to figure out what people are actually searching for in the various different product you’re looking to sell. You’d be surprised how many times you think something is a great idea, but then after doing a search on you find out that it’s not being searched nearly as much as you think it is. The thing I like about the overture tool the most is that it’s free. This saying the best things in life are free. That’s what I like to overture tools much as I do. We should probably do is to click on the link above and just go there and seen a couple key words and you make your own decision on how much you like it or not.

2.) The other to allow speak a little bit about tonight is called www.wordtracker.com 

what’s cool about this particular program is from what I understand it uses various different search engines to compile its information on basic search results. Everything that I I’ve learned up until now suggests that Google is the number one search portals on the world. This is obvious, but the next question is by how much of it in the number one position. From what I understand out of 10 searches that are being done online.  Roughly 7 of those people are searching through Google search. I say Google search now because Google’s offers so many different products-I just would single out the one were speaking about.

As a rule of thumb one I’m using the overture tool.  I basically take the numbers and triple in to get an idea of how many people actually searching for this particular keyword on Google.

The other thing that I like about Word tracker tool is it allows you to dig down within side of various different searches. This way you can figure out you’re a one in two and three word keywords.  And find out what my the most important or relevant to your Edwards campaign or search engine optimization campaign. I am a different philosophy and most people into search engine optimization. In my opinion, many people fight over the main search terms.  In any given industry. What I usually do is come and make a left on what everybody else is making a right turn.

Is what I mean by that. If everybody’s looking to do one word and two word phrases and I go after the three and four word phrases. I also go after these words on a state-by-state and city by city bases. My thinking is that most people when they do search the looking for people locally.

I’ll give you a for instance of what I’m talking about - let’s say for argument’s sake that you wanted to optimize a printing and graphics company. Rather than doing search engine optimization on a global keywords such as full color printing. Why not do something like florida  color printing, texas color printing. When you think about it from the standpoint you have 50 states, and then you have thousands of cities within those states. Those numbers will obviously be a lot harder when you add them all together versus full color printing. And it doesn’t take a rocket scientist to figure out not only will more overall searches in these particular areas as it will also be a heck of a lot less competitive.

Big no-no’s in search engine optimization practices!!!

Tuesday, October 16th, 2007

Do yourself a favor and stay away from all black hat techniques!!!

This sentence above should probably be in all capitals. I cannot stress enough if you do things that search engines don’t like and you’re trying to trick people and get to the fastest and easy solution.  The quickfix so to speak.

Forget it!

Here’s some things that you definitely don’t want to do :

let’s say that you’re a full color printing company and graphics design. What some people do is they’ll take the key words in up with them again and again within their internal text of the page also use these words again and again with inside the key words in the meta tag descriptions.

It would look something like this - full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics, full color printing and graphics.

This is a very big no-no - to search engines see this as a type of spam, and they know that you’re trying to manipulate their algorithms in hopes to get to the top of the search engine for various different keywords such as full color printing and graphics.

The reason they think this is a fact of this is simple reason, Is because of the keyword density. Obviously when you’re writing text for website is important to make sure that the density.  The key words are not completely deluded, but when you blatantly trying Rector search engines and and the blowing up in your face. I have seen things like websites are completely black lists and can’t be found anywhere with inside Google. What I mean by this is if you take the URL Word for Word www.customwebsitedesignnews.com and put it into the search bar global.  The search engine will report no website found. Yet when you type the URL into the address bought the website actually shows up. This means that your site is been dumped from Google’s search results.

If you have the e-commerce site, and it’s outputting in in a database code, change it to a folder

Monday, October 15th, 2007

Here it is example of what I’m talking about this is the way you don’t want it to be outputting from the database.

1.)  http://www.preferredprint.com/content.php?p_catId=2

This is the way that you do want an outputting from the database.

2.) http://www.wholesalebusinessprinting.com/commercial_business-cards-printing_2.htm

you should be able to see a significant difference between the two. 

The reason I like to do it this way is because actual product name is visible to search engines. This will in the search engine crawls actual site is I actually picked up business card printing whatever you have with inside these folders.

You would be surprised the difference it makes the actual products will get indexed into Google, Yahoo and MSN.  You’ll also find that your ranking will go way up for these particular pages.

This site maps will also pick this up this way as well

Create alliance with other businesses that are similar industry wise, but not your direct competitors

Sunday, October 14th, 2007

I mention this a lot of postings prior to this one that it’s very important for you to create inroads with companies that all right lead it in your industry versus just a shotgun blast approach to massive linking.

Find a group of websites that are similar to yours but do not have direct competition with you, and then create some reciprocal linking back and forth. In a perfect world you endure a simple linking you do what they refer to as three way linking.

Three-way linking works like this. You control multiple website yourself, then you offer people that are and similar businesses to yours and walked from links on various different sites for it they will link to your particular site.  This way the dismal linking going back and forth direct one site to another site.

I haven’t really found any effective only share programs of done this well. I am however open from anybody posting comments if they have found a good three-way linking software on the market today.

I know that some friends of mine are creating this monster free business directory. This is something you want to think of as well as may be grabbing a couple of the free directories output outbound links to your website. I know some people are out there paying for links to this site, which becomes a very expensive proposition. It’s much better to do a little work and research and find out some people that will trade you trade you back and forth for some links.

So you have and for the record the name of this website that you’ll be able to get free linking on and I know that they’re also allowing people to put their your URL’s.  Besides their business information, like telephone number and address.

The name of the site is called www.freebusinessdirectoryonline.com

if I’m not mistaken, when I was speaking to them, I think they said that this is going to end up being like 15000 or 20,000 page site.

Thank you very much for reading these articles, and I will have some more information and next to days.  Feel free to put a RSS Feed on your site if you like. If you have any questions or comments feel free to post my will be reading.  And thank you and have a good one.

Oh yeah one other thing I will be adding some good places for you to get your site maps for your websites. It’s a free service or two and then I’ll leave the URL on the Blog.

Drop-down navigation

Saturday, October 13th, 2007

One of the things that is a good idea to do is to use drop-down navigation for pages that are geared just for search engine optimization. It seems to me that Google likes pages that show up at the level of and drop-down or some people refer to as a pulldown menu versus outbound links from your homepage.  A lot people do you know various different things, whatever the product says plus a city or state to try to get more hits within that area.  I find the trouble with bad as it looks very Spamish. When you do a lot attacks and Google sees it as spam and creates a lot of negative points on your website.

The only reason I say that is because it is my experience I’ve had sites that were doing very well in the night air and also its outbound links for search engine optimization purposes and to put the site into the toilet.  When I change and turn into a navigational bar.  It did not loan longer occurs to Google at the level of spam.

Another thing is, that’s a very big misnomer is the more link should have the better. I find that this is completely inaccurate. You better off finding fewer links that are totally and is she related and having a lot of links that are not.

Is another thing that you definitely want to create for your custom website that you’re designing. I think that blogs are a very important part of search engine optimization as well. If you can create a blog and have it hooked directly into your website.  This is another way, you can get a content rich information on your site.  Now I that they seem to actually get a very good page rank as well.

And as always, site maps are very important on your website as well.  I think that some of the best site maps are the ones that automatically update themselves as you change pages on your website. These to my Intel are much better way of going than the standard ones that you can get for free online.

In my opinion.  It is also important to get a good affiliate marketing program. There are companies out there like, commission Junction that’ll do it all for you.  But I believe that it’s best to have both if anything. In a perfect world, you have an account commission Junction and also have your own freestanding affiliate marketing program.

Website suicide - five thing, you definitely don’t want to do at the level of search engine optimization on your website

Thursday, October 11th, 2007

1.) If you have an existing website and its navigation system is using frames.  Get rid of it now. A frame website is probably one of the single worst a website designs for search engine optimization. One of the problems with using a frame-based website is the search engine itself cannot determine how many different pages there ought to the actual website. Essentially what Hamza is the spiders come to the website and they just think that the website is one page 1 page only. So if you are utilizing frames on your website right now, get rid of it now.

2.) A not a big no-no is to use a lot of JavaScript on your website. JavaScript is another thing that does search engines just don’t know what to do with it. What ends up happening is a can’t read a navigation system methods done in JavaScript.  So all those additional inner pages are completely nonexistent.  The search engine scanning and read its like they’re not even there. If you are navigational system is using JavaScript you going to need to do some different techniques so the search engines can actually see the JavaScript.  I will get into this at a later date.

3.) Another thing that a lot of people have set up on their website and I know about it is a domain redirector. This is when you actually type in a specific URL, and when you actually get there and actually redirects into another URL. I remember working on a friend of mine site, and when I went to assign typed in the actual name of his website.  It was redirecting to an inner page with inside his website. It’s funny because the initial name of the website had a page ranking rating from Google of the three or a four way you could never hit that drew the actual typing in of his URL.

4.) Avoid the sandbox at all costs. Some people do all the initial work to create search engine optimization, then looked on a doing is putting like thousands of links to the site before Google has even done and a growing whatsoever on a brand-new URL. How I know what happens when you do this, because unfortunately I made a mistake myself of doing this once. The new URL was shown up absolutely nowhere within the search engine’s. At first I was really excited because the site launched itself would, like, I think 32,000 inbound links. And all end up doing was to so on Google and hands up waiting another seven months to see my site show up anywhere and at any of the key words.

5.) Duplicate text - make sure that your site does not have any duplicate text on any of the pages. Duplicate text is a very big no-no at the level of search engines. You end up getting a lot of negative points for attacks that has just been snagged and taken from another website and/or from another area of your website. Not only do the website’s dislike when you take text from another site and put onto your site are also very stringent and copyright laws. One of my existing clients had a web designer take an existing talk and take that book and duplicated onto his website. He ended up to $1 million soon as a result of this. The lawsuit was so bad that they ended up having to take the whole website down and now when you go to his website.  The only thing it’s there is an existing webpage that says is company name. There were actually threatening to shut him down and sue him and almost ended up bankrupting his company. I can’t stress it enough stay away from copyrighted material. If you can’t figure out what to say on your website to hire a copywriter.

As I mentioned to you before, I will give you a company, which I find is a very reparable web design/search engine optimization company. They do everything from small HTML websites to big e-commerce websites and are nothing else describes them better than amazing at the level is search engine optimization. The name of a comp when he is www.iconwebsitedesign.com the telephone number at the company is 954-733-8862 the Seth Rand.

 I have referred them a ton of different clients that I was unable to attend to, and they actually have done a superb job on all of them.

They’ve create things like standalone affiliate programs and affiliate marketing programs, search engine optimization for a ton of different clients. I know less client that I sent them wanted some references and they gave them a list of references and customer testimonials.

Even if you have an existing website, though both food and create different things like site maps. Not only will they do search engine optimization to website they will also do pay per click campaigns for various different search engine such as Google, Yahoo and MSN

Successes is being number one on ”Google”!!!

Wednesday, October 10th, 2007

My question to you is, where does your site show up on Google? As far as I’m concerned if your website is not showing up under the various different key words that would basically best describe your business, you’re missing out on a tremendous amount of revenue. You need to do whatever you need to do for your website to start showing up within Google. I personally don’t care if you need to do a paper click advertising, and you’re not quite sure how you actually going to come up with the dollars to do so. 70% of all searches online are now being done through Google search. If you have some marketing dollars set aside call up Google today or first thing tomorrow and create a Google ad words account.

Another option you have is to actually hook up with a company that’s routable and is well versed in doing search engine optimization. This is another thing that I suggested be a must as well. In my opinion, if you have a good website with good search engine optimization.  This should allow you to reduce the spend on your pay per click advertising. I don’t believe that you can do, search engine optimization alone and be as effective as you possibly can with inside the Internet explosion. To me it’s more of a marketing mix. But without a doubt, you need to do both.

There was a saying some years ago about the lottery, you got to be in it to win it. The same thing goes for the Internet, you have to be able to be coming up in very is different searches for you to be able to take new revenue share of what’s going on within the Internet.

If you’re not sure some good search engine optimization companies that have a good reputation and some type or guarantee.  Feel free to call me. I can be reached at the office

 number of area code 954-733-8862

I can’t stress it enough.  He got have an effective website with a good call to action.  It’s got to be showing up under the different key words that people would be searching under for your specific product, and you need to do this as soon as humanly possible.  As each day goes on a lot of these Internet comp is creating more distance between them and the competition.

What is your website stand at with inside wall of the major search engines? By this I mean, can you find your website on Google, Yahoo and MSN when typing in specific keywords related to your industry?

Tuesday, October 9th, 2007

Here are 10 of the hottest and easiest tips for search engine optimization and successful website promotion on the Internet today!!!!!!!!

I personally believe right now the most important things that someone can do at their website are as follows.

1.) You need to have a website that is up to date. 

2.) You need to have a website that was done by a graphic designer.  A professional

3.) You have very strong call to action. Something is done and get someone’s attention within one to two seconds

4.) The copy needs to be written within by someone that has a good understanding of copywriting, but most importantly, search engine optimization.

5.) You also need some type of call to action around the contact us form.  So you can generate leads off your website.

6.) If you have any intention on selling products online.  You going to need a database with an e-commerce solution.  This also needs to be set up with search engine optimization and mine as well.

7.) You have to sort out and find a reparable search engine optimization company that will work with inside the guidelines of Google, Yahoo and MSN. There are many search engine optimization companies that do what they call black hat techniques. This is guaranteed to put you in a bad standing with Google, Yahoo and MSN.

8.) You need some type of affiliate marketing program. We have to have one that we’ve actually created from scratch ourselves.  This is a freestanding one that can be added to virtually any website. This will allow potential clients to find a batter that works for them and also have it be able to be put onto their website. This reticular module was built with search engine optimization and mine as well. All of the links that people will be putting on their website will have all tags, which will give you additional credits at the level of incoming links.

9.)  You are going to have to come up with a good paper click campaign. For all of the major search engines Google ad words, Yahoo pay per click, MSN pay per click campaigns.

10.) You are going to need someone to go to your website an create a site map. This is of huge importants. This is the way the Google is able to crawl all your interior pages.

I would like to give your reference to a company that can handle all of these needs for you. The name of the website is www.iconwebsitedesign.com the person of contact over there is Seth Rand. The telephone number that you can reach him at his area code (954)733-8862 I don’t only give out people’s information at the level of referrals.  But icon website design is done, a tremendously good job on everyone and anyone that I have referred to them.

Can’t find a name that you want as a.com

Monday, October 8th, 2007

Here’s a great way for you to find a name that you want as a.com. Not only is it good way to still get the.com name, but it’s also good at the level of search engine optimization. When you’re looking for a name that’s dirty been taking a lot of times if you add hyphens to it.  As I will show you right now (( custom-website-design.com )). You’ll find out that most times that you can actually still purchase the good name, providing you leave the ((  hyphen )). Some of the other things that you want to do with inside your website is you need to make sure there is many times you can use actual text versus images. Google, Yahoo and MSN all love content rich websites. Another fallacy I would like to tell you about is the idea that the more links you have the better. This is simply not so. It’s actually quite different. Sometimes too many unruly links can actually hurt your website’s quality. You’re better off having 1/10 of the websites linking to you, and having them all be industry related.