Archive for November, 2007

Here is a difference between companies that talk about search engine optimization versus doing

Friday, November 9th, 2007

I think the main difference is in companies that talk to versus companies who are actually walking the walk, is obviously where their website ranks within the search engines, as well as their clients. A company that I’ve done when business with so many different times in the past referred to as http://www.iconwebsitesearchengineoptimization.com/ has showed me time and time again that they actually can and will produce results that thereafter. I know that they also have a guarantee with the work that they do something to the effect of 50% down in the final 50% is based on them actually getting the results they said that they would get. So obviously deaf in one of five comp has integrity, and can give you a list of different customers that they’ve done business with over the years.  As Wells testimonials. I know, they also manage pay per click campaigns for various different clients. To my knowledge, they actually go in and create landing pages to the various different major search engine such as Google, Yahoo and MSN. I didn’t actually know this and the very beginning, but I realize now that they actually have in the pay per click sector provided the company placing your nose with a doing it actually can optimize the Google paper click campaign. This is referred to as Google optimization, MSN optimization, as well as Yahoo optimization. I know that there are some fairly aggressive affiliate marketing programs as well. When it comes down to Internet marketing these guys are the best. They also have a site map generator that will generate an incomplete site map for your interior pages.

The humbling fact about some websites is that they do have limitations!!

Thursday, November 1st, 2007

Some people come to us as a search engine optimization firm asking us.  Can we take your existing website and get them within the top 10 results of Google, Yahoo and MSN. And the fact is, however on flattering it may be.  If your website is not constructed in the right way. Then your chances ultimately are slim to none. We actually did search engine optimization initially for a large publicly traded company, which name I won’t get into right now.  And although they were publicly traded their website was substandard to say the least. Throughout the entire database when you navigated to various different products.  It was all out, putting from the database source. What I mean by this is, it was reporting directly out of the database looking something like this, for example,  www. stevestv. com content.php?p_catId=3 other thing is that every single page output it exactly like this. From a search engine optimization point of view, a database outputting in this way and not being able to have the are URLs output in a way that it would look like they were coming from an HTML page is not in any way shape or form beneficial to search engine optimization.  The other reason that it becomes a big prom is that it looks like it has duplicate text of going on throughout the own toys site.

Needless to say, we ended up doing search engine optimization on the site as best we could put our results were not anywhere that they would normally are. I think ultimately the decline was satisfied with the work to we had done, but it’s just disappointing working so hard on the project in getting the results that to you or not accept them. It’s sort of like trying to scoop out the water of the Titanic as it was on its way down to the bottom of the ocean. Obviously when you look at it from that standpoint, it’s a near impossible feat per yet as a person hired to produce it, you got no choice but to try.

In a looking back at that particular search engine optimization deal.  I remember us coming to the client and telling them at the time that they really needed to rebuild the whole entire website for us to have an effective search engine optimization campaign. He said they wanted us to just create site maps, and see if we had some type of affiliate marketing program for him. I think in the end.  Personally I think that they should just sprung and created a brand-new website.

A play something that I would love some people do make some comments about is the newest update that Google seems to be making to its search engine. Over the last seven days I’ve been looking at various different websites that were initially ranking Berrier high in their page ranks and now based on Google’s new algorithm a lot of these websites that once had very high page ranks fell off like a ski jump. I remember there was one company that had a page rank of the 10. This the most do you understand is a near impossibility.  Being that I guess at the time that there was only somewhere in the area of 30 in the world. And after this new page rank update through cool that same website has a page rank of a six. That is very disturbing to say the least.

Search Engine Optimization for Small Business Owners

Thursday, November 1st, 2007

Search Engine Optimization for Small Business Owners

Small business owners are often limited by small marketing budgets and manpower. But that doesn’t mean they can’t compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size.Can the small websites compete with the big guys?

I’m often asked by small business owners if they stand a chance against larger websites when it comes to organic search results. My response is that size doesn’t matter. When it comes to improving natural search results, it’s all about the keywords you choose and how competitive those keywords are.

What makes a keyword competitive?

One way to determine the competitiveness of a search term is to simply type that search term into Google and notice the number of web pages that contain that search term. This number appears in the upper right-hand corner of the search results page and appears as, “Results 1 - 10 of about 228,000,000 for [your search term here].”

The large number you see gives you an indication of how many websites contain the keyword term or phrase you’re searching for. Not all of these sites would necessarily be competitors, but have been indexed by Google none-the-less. From my perspective, when this number is less than 3 or 4 million, the particular search term would not be all that competitive in and of itself.

Determining just how competitive the search term is.

There are a variety of methods to determine true keyword effectiveness (KEI, etc.). However, if you’re just a regular person trying to figure out how difficult it will be to rank well for a particular keyword, consider the following. In addition to the number of sites that contain your keyword, how well optimized are the top 3 sites that appear on the search result. You can determine this by:

1. Visiting the site and determining the Google PR of the page. This information is available by downloading the Google toolbar and looking in your browser. You will see a green bar and ranking (ex: PR5), which tells you how Google ranks this page/website with regard to popularity. Any site with a Google PR6 or better is well established and will be difficult to outrank in the near term.

2. Visit Google and type, “link:www.competitorwebsite.com”. Be sure to replace ‘competitorwebsite’ with the website name you are researching. Remember, this should be a website that appears on the Google search result for the keyword term or phrase you’re researching. This will tell you how many sites are linking to this particular website. The larger the number the more difficult it will be to outrank.

3. Look at the website code. Simply visit the competitor’s website and go to “View”, “View Source”. Look for the meta tags of “Title”, “Description”, and “Keywords”. Are the meta tags at the very top of the page? Does the website also use h1, h2, and h3 tags? If so, they probably know something about SEO and have applied some on-page optimization techniques.

Using the above will give you a good sense of whether of not you can compete for given keywords. As you’ve figured out by now, a company’s size is no indication of their level of experience in optimizing their own website. You’d be surprise of the type (and size) of companies that call me for SEO advice.

Keep this in mind the next time you think that size matters!

Author: Michael Fleischner